BBA (Hons) in Apparel Manufacturing & Merchandizing

Attracting western buyers by displaying own designs become a more value added business in current textile and garment export industry. Business research, understanding the customer and effective marketing of own range of designs and follow up with buyers, is vital to survive in global garment manufacturing competition.

This four year program develops human resource requirement in fashion marketing, visual merchandizing and fashion center management as well as managing one’s own fashion house for local industry.

Students will practice fashion design techniques, develop modern fashion garments manually and digitally. Fashion and stage management will also be taught in addition to liberal art courses to provide well-rounded personalities.

In the final year, students may participate in a fashion show by displaying their own creativity.