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BBA (Hons) in Fashion Design Management

Fashion

Attracting western buyers by displaying own designs become a more value added business in current textile and garment export industry. Business research, understanding the customer and effective marketing of own range of designs and follow up with buyers, is vital to survive in global garment manufacturing competition.

This four year program develops human resource requirement in fashion marketing, visual merchandizing and fashion center management as well as managing one’s own fashion house for local industry.

Students will practice fashion design techniques, develop modern fashion garments manually and digitally. Fashion and stage management will also be taught in addition to liberal art courses to provide well-rounded personalities.

In the final year, students may participate in a fashion show by displaying their own creativity.

Course Code

Course Title

 Credit Hours

ACCT-101

Principles of Accounting - I

3

ENGL-101

English Language Basics

3

MATH-101

Introduction to Mathematics

3

FASH-110

Drawing I

4

FASH-150

Basic Design I

4

 

 

 17

Course Code

Course Title

 Credit Hours

FASH-101

Introduction to Fashion Design

3

ACCT-102

Principles of Accounting-II

3

ENGL-102

English Composition

3

MATH-102

Business Maths & Statistics

3

FASH-120

Drawing II

4

 

 

 16

 

Course Code

Course Title

 Credit Hours

PKST-200

Pakistan Studies

1

COMP-200

Computer for Designers

3

FASH-201

Pattern Construction

3

ECON-201

Business Economics

3

FASH-203

Fashion Illustration I

3

MGMT-201 

Principles of Management

3

TEXT-275

Introduction to Textile Manufacturing

3

 

 

19

 

Course Code

Course Title

 Credit Hours

RELG-200

Religion

1

FASH-202

Garment Technology I

3

FASH-204

Fashion Illustration II

3

FASH-205

History of Art

3

MGMT-204

Business Law

2

TEXT-230

Textile Technology

3

BUSS-250

Business Communication

3

 

 

18

Course Code

Course Title

 Credit Hours

TXDG-300

Textile Design

3

FASH-301

Design Realization

3

MRKT-301

Principles of Marketing

3

FASH-302

Draping

3

FASH-303

History of Fashion & Costumes

3

 

 

 15

Course Code

Course Title

Credit Hours

MGMT-302

Organizational Behaviour

3

COMP-304

CAD for Fashion

3

FASH-304

Fashion Design

3

FASH-305

Fashion Merchandizing

3

FASH-308

Apparel Quality Control

3

FASH-309

Product Development

3

 

 

18

 

Course Code

Course Title

Credit Hours

FASH-401

Embellishment

3

TXDG-403

Introduction to Interior Design

2

MGMT-407

Human Resource Management

3

MGMT-412

Supply Chain Management

3

FASH-422

Photography

1

FASH-428

Fashion Research Project

3

 

 

15

Course Code

Course Title

Credit Hours

FASH-402

Fashion Promotion & Marketing

3

FASH-403

Stage Management

3

MRKT-411

Personal Selling

3

ENVT-419

Environmental Management

3

FASH-428

Fashion Research Project

3

 

 

15

Total Credit Hours

133