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Bachelor of Business Administration

Spread over 8 semesters of 4 months each, the Bachelor of Business Administration can be completed in 4 years. A total of 42 core courses & 4 electives of 3 credit hours each, and a Management Research Report of 6 credit hours (to be initiated in the 7th and completed in the 8th semester) respectively, needs to be undertaken. For award of BBA degree an internship of 6-8 weeks is mandatory. The electives may be chosen from the following four specializations:

 

  • Marketing
  • Finance
  • Human Resource Management (HRM)
  • Supply Chain Management

 

The core courses and areas of specializations have been carefully selected to enable students to acquire the relevant competencies in the field of business administration and meet the requirements of the industry dynamics. The course contents and teaching methodology will ensure that the students learn and apply the latest practices in the industry.

 

Course Codes 

Course Titles 

 Credit Hours

 ACCT-101
 Principles of Accounting- I 3
 SSC -101 Introduction to Logic
 3
 ENGL-101
 English Language Basics 3
 MATH-101
 Business Mathematics 3
 COMP-101 Introduction to Computer Applications 3
 PKST -101 Pakistan Studies/Islamiat 3
   18

Course Codes 
Course Titles 
Credit Hours
 ENGL-102 English Composition 3
 ACCT-102 Principles of Accounting- II
 3
 STAT-102
 Introduction to Statistics 3
 SSC-102 Sociology 3
 MGMT-102 Principles of Management 3
 COMP-102 IT in Business 3
   18


Course Codes
 Course TitlesCredit Hours
 COMP-203
 E-Commerce 3
 ENGL-203
 Oral Communication 3
 ECON-203 Principles of Microeconomics 3
 ACCT-203 Cost Accounting 3
 MATH-203 Calculus 3
 SSC-203 Psychology and Self Development 3
   18


Course Codes
Course Titles
 Credit Hours
 MGMT-204 Retail Management 3
 BUSS-204 Business Communication 3
 FNCE-204 Introduction to Business Finance 3
 ECON-204 Principles of Macroeconomics 3
 SSC-204 Business Ethics 3
 LAW-204 Business Law 3
   18


Course Codes 
 Course TitlesCredit Hours
 MRKT-305 Principles of Marketing 3
 MGMT-305 Production/ Operations Management 3
 STAT-305 Statistical Inference 3
 ENVT-305 Environmental Management 3
 ECON-305 Development Economics 3
 FNCE-305 Financial Markets and Institutions 3
   18


Course Codes
Course Titles
 Credit Hours
 FNCE-306 Financial Management 3
 MRKT-306 Marketing Management 3
 BUSS-306 Methods in Business Research 3
 COMP-306 MIS 3
 ACCT-306 Management Accounting 3
 MGMT-306 Organizational Behaviour 3
   18



 

 Course CodesCourse Titles
 Credit Hours
 MRKT-407 Consumer Behaviour 3
 HRM-407 Human Resource Management 3
 FNCE-407 Analysis of Pakistani Industries 3
 BUSS-407
 Management Research Report 3
  Elective I
 3
  Elective II 3
   18



 

Course Codes
Course Titles
 Credit Hours
 MGMT-408 Entrepreneurship 3
 LAW-408  Corporate Law 3
 FNCE-408 Financial Risk Management
 3
 BUSS-408 Management Research Report 3
  Elective I 3
  Elective II 3
   18

 

Marketing
Finance
Human Resource Management
 Supply Chain Management
 Advertising  
 Analysis of Financial Statements Human Resource Development Logistics and Distribution Management
 Brand Management   Corporate Finance Team Management
 Warehousing and Materials Management
 Industrial Marketing   Portfolio and Investment Management
 Managing Change Supply Chain Management
 Services Marketing  Security Analysis Business Process Reengineering
 Purchasing Management
 Sales Management Islamic Banking and Finance Leadership Dynamics Service Operations Management
 Personal Selling Current Issues in Finance Conflict Management ERP Systems



Salient Features of BBA Programme

  • Special fee discount of 24 % in the first year.
  • No eligible student will be denied admission due inadequate financing.
  • Students with 1st Division in the Intermediate examination will be granted Scholarships of up to 50% on merit-cum-need basis.
  • Highly qualified and experienced faculty comprising of working executives and trained academics.
  • Foreign faculty from reputed foreign universities
  • Teaching methodology will be a combination of Case Studies, Lectures, and Discussions
  • Top ranking Executives from International and Local firms will be invited on a regular basis as Guest Speakers. Students will thus be exposed to best practices in the Industry and opportunity for net working.
  • An open, free and challenging environment for research based learning.   


Curriculum is under review and courses are subject to changes.