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Bachelor of Business Administration |
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Spread over 8 semesters of 4 months each, the Bachelor of Business Administration can be completed in 4 years. A total of 42 core courses & 4 electives of 3 credit hours each, and a Management Research Report of 6 credit hours (to be initiated in the 7th and completed in the 8th semester) respectively, needs to be undertaken. For award of BBA degree an internship of 6-8 weeks is mandatory. The electives may be chosen from the following four specializations: - Marketing
- Finance
- Human Resource Management (HRM)
- Supply Chain Management
The core courses and areas of specializations have been carefully selected to enable students to acquire the relevant competencies in the field of business administration and meet the requirements of the industry dynamics. The course contents and teaching methodology will ensure that the students learn and apply the latest practices in the industry. Course Codes | Course Titles | Credit Hours | ACCT-101
| Principles of Accounting- I | 3 | | SSC -101 | Introduction to Logic
| 3 | ENGL-101
| English Language Basics | 3 | MATH-101
| Business Mathematics | 3 | | COMP-101 | Introduction to Computer Applications | 3 | | PKST -101 | Pakistan Studies/Islamiat | 3 | | | | 18 |
Course Codes
| Course Titles
| Credit Hours
| | ENGL-102 | English Composition | 3 | | ACCT-102 | Principles of Accounting- II
| 3 | STAT-102
| Introduction to Statistics | 3 | | SSC-102 | Sociology | 3 | | MGMT-102 | Principles of Management | 3 | | COMP-102 | IT in Business | 3 | | | | 18 |
Course Codes
| Course Titles | Credit Hours
| COMP-203
| E-Commerce | 3 | ENGL-203
| Oral Communication | 3 | | ECON-203 | Principles of Microeconomics | 3 | | ACCT-203 | Cost Accounting | 3 | | MATH-203 | Calculus | 3 | | SSC-203 | Psychology and Self Development | 3 | | | | 18 |
Course Codes
| Course Titles
| Credit Hours | | MGMT-204 | Retail Management | 3 | | BUSS-204 | Business Communication | 3 | | FNCE-204 | Introduction to Business Finance | 3 | | ECON-204 | Principles of Macroeconomics | 3 | | SSC-204 | Business Ethics | 3 | | LAW-204 | Business Law | 3 | | | | 18 |
Course Codes
| Course Titles | Credit Hours
| | MRKT-305 | Principles of Marketing | 3 | | MGMT-305 | Production/ Operations Management | 3 | | STAT-305 | Statistical Inference | 3 | | ENVT-305 | Environmental Management | 3 | | ECON-305 | Development Economics | 3 | | FNCE-305 | Financial Markets and Institutions | 3 | | | | 18 |
Course Codes
| Course Titles
| Credit Hours | | FNCE-306 | Financial Management | 3 | | MRKT-306 | Marketing Management | 3 | | BUSS-306 | Methods in Business Research | 3 | | COMP-306 | MIS | 3 | | ACCT-306 | Management Accounting | 3 | | MGMT-306 | Organizational Behaviour | 3 | | | | 18 |
| Course Codes | Course Titles
| Credit Hours | | MRKT-407 | Consumer Behaviour | 3 | | HRM-407 | Human Resource Management | 3 | | FNCE-407 | Analysis of Pakistani Industries | 3 | BUSS-407
| Management Research Report | 3 | | | Elective I
| 3 | | | Elective II | 3 | | | | 18 |
Course Codes
| Course Titles
| Credit Hours | | MGMT-408 | Entrepreneurship | 3 | | LAW-408 | Corporate Law | 3 | | FNCE-408 | Financial Risk Management
| 3 | | BUSS-408 | Management Research Report | 3 | | | Elective I | 3 | | | Elective II | 3 | | | | 18 |
Marketing
| Finance
| Human Resource Management
| Supply Chain Management | Advertising
| Analysis of Financial Statements | Human Resource Development | Logistics and Distribution Management | | Brand Management | Corporate Finance | Team Management
| Warehousing and Materials Management
| | Industrial Marketing | Portfolio and Investment Management
| Managing Change | Supply Chain Management | | Services Marketing | Security Analysis | Business Process Reengineering
| Purchasing Management | | Sales Management | Islamic Banking and Finance | Leadership Dynamics | Service Operations Management
| | Personal Selling | Current Issues in Finance | Conflict Management | ERP Systems |
Salient Features of BBA Programme- Special fee discount of 24 % in the first year.
- No eligible student will be denied admission due inadequate financing.
- Students with 1st Division in the Intermediate examination will be granted Scholarships of up to 50% on merit-cum-need basis.
- Highly qualified and experienced faculty comprising of working executives and trained academics.
- Foreign faculty from reputed foreign universities
- Teaching methodology will be a combination of Case Studies, Lectures, and Discussions
- Top ranking Executives from International and Local firms will be invited on a regular basis as Guest Speakers. Students will thus be exposed to best practices in the Industry and opportunity for net working.
- An open, free and challenging environment for research based learning.
Curriculum is under review and courses are subject to changes.
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