As a result of post WTO challenges, the country is moving towards exporting value added textiles with quick response and higher efficiencies, to compete effectively. Moving along these lines, tsupply chain which includes product development, branding, international wholesale and retail, promises to be a very profitable function in coming years.

The fashion and apparel industry needs qualified executives to guide the technological revolution rapidly taking place with this billion-dollar industry. Skilled managers are required to deal with increasingly complex textile products and manufacturing techniques; tasks such a s planning product lines months before they appear in the stores, are the order of the day.

After a thorough analysis of the needs of our industry and its future development trends, the Textile Institute of Pakistan (TIP) presents the first ever major of its kind in the country.

The BBA (Hons.) in Apparel Management and Merchandizing’ is a combination of business and apparel courses. This program has been created to encompass all important elements of a successful apparel manager: procurement, quality, production, product development, marketing, management, merchandizing, finance, human resource management and sales.

The program ends with a thesis project in a specialized apparel topic, giving the student an in-depth understanding of research, analysis, decision making and problem solving.

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