arrow Academic Program arrow BBA (Hons) in Textile Management & Marketing

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The feedback from TIP graduates and the textile industry indicates that there is an acute shortage of professionals at the middle management level in the industry. In order to meet this need the Institute has launched a BBA (Hons.) programme with specialisation in Textile Management and Marketing.

The 4-year BBA (Hons.) programme is customised to meet the growing requirements and concerns of the textile industry.

Semester 1 Subjects Credit Hours
     
 ACCT-101 Principles of Accounting I     3
 COMP-101 Computer Concepts
3
 MATH-101 Introduction to Mathematics 3
 ENGL-101 English Language Basics 3
TEXT-175 Introduction to Textile Manufacturing 3
     
    15

Semester 2 Subjects Credit Hours
     
 ACCT-102 Principles of Accounting II 3
 COMP-102 Compuer Applications
3
 ENGL-102 English Composition
3
 MATH-120 Maths & Statistics for Business
3
 TEXT-176 Natural & Manmade Fibres 3
     
    15

Semester 3 Subjects Credit Hours
     
 PKST-200 Pakistan Studies
1
 COMP-201 Internet & e-Commerce
3
 ENGL-201 Oral Communication
2

 TEXT-201

Yarn Formation 3

 MGMT-201

Principles of Management          3

 ACCT-207

Cost Accounting 3

 ECON-211

Micro Economics 3
     
    18

Semester 4 Subjects Credit Hours
     
 RELG-200 Religion
1
 FNCE-201 Business Finance
3

 TEXT-202

Fabric Technology 3
 MGMT-204 Business Law
2

 TEXT-220

Textile Testing 2

 ECON-212

Macro Economics 3
 BUSS-250
Business Communication
3
     
    17
Semester 5 Subjects Credit Hours
     

 TEXT-313

Introduction to Weave Designs    3

 MRKT-301

Principles of Marketing 3

 TEXT-302

Knitting Technology 3
 STAT-306 Statistical Inference
3

 MGMT-390

Production & Operations Management 3

 TXCH-350

Introduction to Wet Processing 4
     
    19
Semester 6 Subjects Credit Hours
     

 TEXT-324

Quality Assurance of Textiles 3

 MGMT-302

Organizational Behaviour 3

 MGMT-314

Marketing Management 3

 ECON-312

International Trade & Finance     3

 BUSS-310

Methods of Business research 3

 ENVT-319

Environmental Management 3
     
    18
Semester 7 Subjects Credit Hours
     

MGMT-403

Sales Management 3

APRL-401

Apparel Manufacturing 3

MGMT-407

Human Resource Management
3

MGMT-412

Supply Chain Management 3

MGMT-428

Management Research Project       3
     
    15
Semester 8 Subjects Credit Hours
     

 MRKT-401

Export Marketing   3
 TEXT-405 Textile Merchandizing
3

 MRKT-411

Personal Selling
3

 MGMT-413

Strategic Management 3

 MGMT-428

Management Research Project 3
     
    15

This programme has a unique blend of courses in business management and textile processes, material and equipment and is therefore more relevant for textiles than other BBA programmes offered by different institutions. TIP graduates will be ideally placed to fill middle management positions to enable the industry to exploit the opportunities and challenges of globalisation and the post quota abolition scenario.